Deen and Dalal representing Bosnia & Hercegovina in this year's Eurovision Song Contest

The Swedish Ambassador’s Guide To Eurovision

An estimated 200 million viewers will watch this year’s Eurovision Song Contest in Stockholm. It is the biggest TV entertainment show in the world and the Swedes seem to love it more than anyone else. Eurovision is a spectacular, exciting sing-off with more than countries from all over Europe and beyond, competing against each other to be the best in Europe. The winning country gets to host next year’s contest. With mass viewings the contest is quickly becoming an unparalleled platform to project soft power across Europe and to the world. This explains why an increasing number of countries are paying attention.
While first and foremost about entertainment the Contest has always interacted with Europe’s political realities. Eurovision often identifies and addresses crucial questions that need to be discussed in Europe and beyond. The documentary “The Swedish Ambassador’s Guide to Eurovision” is being broadcast on BBC World Service this week. In the documentary I argue that Eurovision is as much about pop as about politics.

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