Swedish Summer at Heal’s
The Swedish Summer at Heal’s has been a great success and has now been extended until 1st September. It brings together new designers and more established brands from Sweden, with products ranging from furniture to lighting, textiles and accessories and included a Volvo car. In addition there have been many interesting workshops ranging from flower headband making to Swedish cross-stitching techniques and knitting styles.As they passed by Heal’s, many were delighted and intrigued to see a gigantic photograph of the picturesque West coast village Bovallstrand as the backdrop to beautiful Swedish design and a Volvo car. It was a perfect match and a wonderful exhibition.
Heal’s has a long history of promoting Scandinavian design, starting with the successful campaign “Scandinavian Furniture at Heal’s” in 1951. The Scandinavian design mostly gained momentum after the Second World War with clean, simple lines, with ample use of wood, minimalism and functionality. With long, cold winters Scandinavian life very much revolved around the home and thus the home had to be a comfortable and cosy place that appealed to everyone. However things are changing. The deeply rooted perception of Swedish design with simple stylistic consistency can no longer be taken for granted and Swedish design is becoming more exciting and diverse. This is partly explained by the fact that Swedish designers work in many different parts of the world and share international references and contacts. Swedish designers are also increasingly focused on sustainability, and many have adopted a cross-disciplinary approach to their work, where art, craft and design are mixed and matched.
It was fantastic that Swedish Summer at Heal’s brought a bit of Sweden to London this summer and we are very grateful to Heal’s for being such a wonderful partner.