Google Hangout on Twitter Use

Today I participated in the first Twiplomacy Google+ Hangout on Air. The aim was to have a free flowing discussion about the use of Twitter by diplomats, NGOs and politicians. There were some really useful insights shared among participants.

We all agreed that the digital revolution has changed society and we now see a much more networked and conversational space where we interact in new ways. If you want to be at the cutting edge of diplomacy you have to adapt to new technologies.

In other words digital literacy is essential and as an ambassador you have to be out there and have a visible web presence. With twitter we are able to deliver quick messages and amplify existing messages However Twitter has in many ways become an even more important tool for gathering information, than sending messages. Through the social media platform we have become much more accessible and visible than before. It was a really good.

Other participants were: Tom Fletcher, British Ambassador to Lebanon, Andreas Sandre, Press and Public Affairs Officer at Embassy of Italy, Washington, DC, Charlotta Ozaki Macias, ‎Head of Communication, Swedish Foreign Ministry, Martha McLean, Deputy Director, Online communications and engagement, Government of Canada, Ottawa, Andrew Stroehlein, European Media Director, Human Rights Watch, London, Karen Melchior, Candidate for the Danish Radikale to the European Parliament, Róisín Traynor, Online Editor, International Crisis Group, London. The session was moderated by Matthias Lüfkens, Digital Practice Leader at Burson-Marsteller.


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