Umeå – European Capital of Culture

The Swedish Minister of Trade Ewa Björling visited London last week to attend the Umeå – European Capital of Culture 2014 – event by the Thames. Umeå is the most northerly town ever to become European Capital of Culture. It was a fun evening where Umeå presented everything from delicious food such as rain deer to exotic music. The event took place in a tent shaped like an ice cube and there was no shortage of creativity. I gather Umeå will attract a lot of attention next year and that there will be lots of cultural exchanges with other parts of Europe.

Last week was an exceptionally busy week with Swedish design in focus. There were several events that the embassy sponsored together with Svensk Form and the Swedish Institute. In addition the founder of the Mint Shop Linda Kafani had invited nine talented young Swedish designers to display their chairs and cabinets of curiosity in her shop during the London Design Festival. 2013. Several of the designers had exhibited their designs in Milan at the Swedish Pavillion in the Super studio.  The Swedish Minister of Trade Ewa Björling very much enjoyed visiting the Mint Shop where she had a chance to meet with the designers. Björling also visited the Skandium shop in Knightsbridge and met with the owner Magnus Englund as well as designers.



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