All embassies on Twitter and Facebook

On 28 February, all Swedish Embassies are to be on Twitter and Facebook. The explicit objective stated in this year’s foreign policy declaration serves to make sure that Sweden is at the forefront of digital diplomacy. At the Swedish Embassy in London we have been active in social media for quite some time and are constantly seeking to find new ways of reaching out to larger groups.

Modern diplomacy and digital diplomacy is about promoting foreign policy interests, service – helping citizens, networking, listening and getting the facts right. It is about being out there – about being on the ground, providing information on line and acting in real time.

It is quite clear that we need to be more creative when we look at our diplomatic agendas. We also need to engage with less traditional players. This is why launching diplomats into the twitter sphere is so important. The 140 character-limit on Twitter is often enough to convey an idea or a message. Digital diplomacy also has the clear advantage that it is inexpensive, and it overcomes longstanding problems of size and remoteness.

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