Modern Swedish Design at the Swedish Residence
It has been a very busy week as we launched the design event HEMMA at the Swedish residence during the London Design Festival. For eight days I opened up the residence to the public and the response was great.
The exhibition HEMMA showcased the work of some of the most interesting Swedish up-and-coming designers as well as established ones. It was a whole new approach to use an 18th century residence as a venue. The contrast between the old and the new was striking and refreshing.
More than 1,600 people from all over the world visited the exhibition. We were also honoured to have visits by His Royal Highness Prince Carl Philip and the Minister of Trade Ewa Björling.
It was not an easy decision to empty the residence of furniture to make it possible to host this exhibition. When the lorry pulled up to collect most of the furniture (except antiques and paintings) it felt strange and the residence looked very empty. Then all the boxes arrived with new designer furniture and there was absolute and complete chaos. However, suddenly the residence was utterly transformed into a colourful home bursting with modern Swedish design.
Throughout the week we hosted library talks at the residence, where interesting participants discussed a number of topics ranging from challenges facing designers to trends in Swedish architecture.
There has been great collaboration with so many people to make this event possible. Hopefully, this event will also serve as a model for future exhibitions at Swedish residences around the world.