Swedish coffee break culture
Many who have seen the Wallander films have noted that Swedish people are big coffee drinkers and enjoy their coffee breaks with home-made cakes. We refer to this as Swedish “fika”.
Some researchers argue that the “fika” or coffee break is primarily where problems are solved and an exchange of knowledge takes place in the workplace. So, if you think Swedes are having too many coffee breaks – it is incorrect. We are working very hard.
The annual coffee consumption per capita in Sweden amounts to 8.2 kg. In Britain, the corresponding number is 2.8 kg. However, the largest consumers of coffee are the Finnish people. They consume 12 kg of coffee per capita each year.
VisitSweden introduced Swedish coffee culture in Soho square in London a few weeks ago and welcomed 1,000 visitors in just a few days. The visitors consumed not only coffee, but also 7,000 cakes and cinnamon buns. Many Brits on their way to or from work found it rather pleasant to enjoy a Swedish coffee break. It will be interesting to see the long term effects of that event… http://www.youtube.com/watch?v=fBZNWtDVPiw
Tomorrow, we are opening the design event HEMMA at the Swedish residence where “fika” will also play a central role. The event will showcase the work of young Swedish designers as well as fresh designs from established brands.