Today I participated at the opening of a new facility, new headquarters and a new showroom for the Swedish company, Permobil. It was also the 10th anniversary of the company’s establishment on the Japanese market. Permobil produces powerful electrical wheelchairs, making it easier for those who need them to move around in our societies. The company was established in 1963 by the Swedish medical doctor and inventor Dr. Per Uddén (1925-2002).

Permobil is also an excellent example of how companies can introduce themselves on a new market by first using the so-called Business Support Offices at the Swedish Trade Council and later move on to their own offices and headquarters once they expand their business. It is still a small company on the Japanese market, but I am convinced they will succeed. The products are of good quality, the needs are there and the staff is both qualified and enthusiastic.

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